I have been doing professional digital marketing for more than 18 years and I have been working in the vape space for 8 years. If you need help with your SEO, reach out to see if it makes sense to work together.
Here’s how I can help:
- Site Audits and Strategy
- Keyword Research
- Article Writing
- Product Page Content Writing
- Marketing Copy
- Local SEO
- Influencer Outreach
- Website Optimization
- Technical SEO
- Website Migrations
- User Manual Translation (to English)
- Competitor Analysis
- Analytics and Data Analsis
Case Studies
Below are two companies I’ve worked with in the tobacco/vape space. I was able to navigate around the strict regulations of the industry to see gains in organic traffic and revenue.
Online Vape E-Commerce Store
This company is a well-known online vape retailer. This project lasted for 13 months, with the start and end points indicated in the screenshot below.
Projects Completed:
- Technical SEO Audit
- Content Audit
- Product Page Development
- Blog Content Development
- Link Building
Summary: We saw significant gains within only two months of starting the project. This store is on Shopify, so I helped them fix common Shopify SEO issues. We cleaned up the blog of hundreds of low quality blog posts and developed new high-quality blog content. I also worked with them to build links to their website and collaborate with influencers in the industry to produce review videos.
Online Cigar E-Commerce Store
This is another well-known online retailer – probably the most popular in their industry. This project lasted for 36 months.
Projects Completed:
- Technical SEO Audit
- Content Audit
- Blog Content Development
- Video SEO
- Featured Snippet Optimization
- Page 2 Ranking Optimization
- CTR Improvements
- Local SEO for Brick and Mortar Retail Store
Summary: We saw significant gains in organic traffic and revenue within two months of starting the project after fixing major technical SEO problems, such as issues that prevented Google from indexing important pages, allowing Google to crawl & index hundreds of thousands of low-quality pages, and hiding content within Javascript. Although traffic remained flat after the initial traffic gains, this is because our goal was to remove low-quality pages that didn’t convert. The site’s revenue continued to grow, which you can’t see in the screenshot above. Near the end of the project, I started working with their content team to develop blog content, which created another organic traffic spike just before the project ended.
Why SEO for Vape Shops is Important
The vape industry moves fast and it’s difficult to get noticed. Most of the vape stores I’ve worked with are poorly optimized, if at all. There’s a big opportunity to get ahead of competitors with an optimized website.
The vape industry is also highly regulated, making it nearly impossible to use paid advertising on platforms such as Google Ads. This makes SEO even more important.
By improving your website copy to meet customer needs, you’ll also improve your ability to rank well. By researching what customers are looking for, you can use that data to improve the content of your website.
Technical SEO is one of the biggest gaps in vape store marketing. Many sites are built with out-of-the-box templates and are not properly set up for SEO or conversions.
Local SEO
If you have a brick-and-mortar store, you have a great opportunity to optimize for your local area. I can help you optimize your Google My Business listing and your website to rank better in your city and nearby areas.
Why Work With Me?
I have in-depth expertise in vaping. I know what customers are looking for and I have the technical expertise to talk about it. I’m contacted by vape SEO companies all the time with pitches that display their inexperience in the industry. Those people get ignored.
Most vape SEO companies take a broad approach to vape store marketing, but that doesn’t work when you’re competing against an industry where new products are released every day. I’m able to take a broad approach AND and niche market approach to help your business make more sales.
What I Can’t Help With
I don’t offer PR or link building services. My expertise is in technical SEO and content marketing. I can help you acquire some links, but not at scale. While I don’t offer link building, I do have experience with influencer outreach and I can help you get your products in the hands of influencers who can make a difference.