Phillip Morris (PMI) has been trying to get their “heat-not-burn” product, the IQOS, approved to be sold in the U.S. for years now. If you’re not familiar with the IQOS, it’s an electronic device that heats tobacco-filled sticks, branded as Heatsticks at PMI, to the point of creating vapor, but it doesn’t get hot enough to burn the tobacco and create smoke. These Heatsticks look a lot like cigarettes, but they’re shorter and have ingredients like VG or PG that allows them to be vaporized. The IQOS has been hugely successful in other countries, so obviously, PMI wants to sell them in the U.S. too.
Provape is back in business (under new ownership, I think, and the Provari is not returning as far as I know). They asked if they could announce their return on VapePassion.com and I said sure! So here it is!
If you’re a vaping enthusiast, it probably means you have heard the name ProVape.com at some point or another. Once referred to as the unheralded titan of the Vaping industry – and this time we’re here to stay, and even if you haven’t heard about us, this is for you, too.
There has been a lot of talk about this in recent weeks and now we know it’s almost a certainty. The FDA is expected to ban the sales of flavored e-juice throughout the country as soon as this week (maybe even today!).
For now, this is only going to happen in convenience stores and gas stations. The ban will only apply to pods or cartridges, so basically, this is targeting Juul products. They do not plan to ban open tank system products.
The FDA also said they will allow mint and menthol flavors since cigarettes also come in menthol and the FDA doesn’t want to give cigarettes an advantage over vaping.
To many of you, this news probably won’t be a problem since you likely buy online or in vape shops, but this is a pretty big deal for the majority of vapers in the country. Hobbyists and hardcore vapers like us are only a small segment of vapers as a whole, but the majority of vapers are non-hobbyists who are vaping to quit smoking. They don’t care about new products on the market. They just want to stop smoking. And now these people will be left without any flavor options.
This could have serious ramifications for people trying to quit. Another important consideration is that there are many towns throughout the country that don’t even have access to vape shops. If they can’t get flavors from vape shops, convenience stores, or gas stations, many of these people might simply go right back to smoking.
My guess is that the FDA is starting with convenience stores and gas stations because that’s where most underage sales happen, either by a sales clerk or an of-age person buying it for a younger person. Even if that’s true, this sets a dangerous precedent for further increasing bans later.
I’m personally against this ban, but what do you think?
HeavenGifts.com filled me in on the details of this news from Ampking and I wanted to share what I know. I also want to point out that Battery Mooch has tested several Ampking batteries and they were all good batteries at the time of his testing, so they are a trustworthy brand. You can always check for updates on Mooch’s ECF battery test page to confirm.
I have no idea what the limits of the insurance are or how someone would submit a claim, but hopefully, it’s all on the up-and-up.
Ampking is a leading battery supplier who focuses on the vaping industry. Safety and stable performance are their first priorities and they are now providing insurance to customers to prove it. As a show of their confidence in the quality of their products, all Ampking batteries are now covered by global insurance against bodily injury and property damage. Unlike most Chinese brands, Ampking purchases Taiwan insurance for more efficient claim settlement service and to offer a better guarantee.
To learn more about Ampking batteries, please visit: https://www.heavengifts.com/Ampking_b78.html
I think we all have some level of distrust in big tobacco companies, despite how strongly they’re trying to persuade us that they’ve changed their ways. Maybe they have, maybe they haven’t. But Philip Morris just recently put out a call for creatives and communications experts to help them create a smoke-free world.
At The Cannes Festival of Creativity, Marian Salzman, the Senior Vice President of Communications at Philip Morris International asked the creative community to join them “in raising awareness of the potential of science, technology, and innovation for those who smoke and the people around them.”
In response to this, via a press release, the Chief Operating Officer Jacek Olczak said that “Quitting tobacco and nicotine remains the best option for smokers, but for those who don’t, science-based non-combustible alternatives are a better choice than continuing to use cigarettes.”
Clearly, they are trying to promote vaping over smoking.
I don’t know exactly what this means, but at least one communications company out of Europe, Emakina Group, has joined the initiative. Emakina’s CEO is quoted on PMI’s website as saying “A smoke-free future for the whole company? Challenge accepted. And you know what? Let’s start now!”
As far as I can tell, this is mostly a marketing campaign designed to change the view that people have of the PMI brand, which is obviously very negative since they’re a tobacco company. A lot of brands actually do marketing campaigns like this, for example, AXE body spray who was known for their sexist commercials started running brand perception campaigns in 2014 to move away from the negative views that the general public had of them. And it works over time, as long as the brand is authentic.
The problem here is that while Philip Morris is trying to promote a smoke-free world by switching smokers to vaping, they still sell cigarettes. I’ve talked about this a little before. It’s true that they still sell cigarettes, but that doesn’t mean they don’t want a smoke-free world. They are a big long-running business with stakeholders and lots of employees. They can’t just stop selling cigarettes or the business will die. But if they slowly replace their smoking customers with vaping customers, over time, it might actually be possible to stop selling cigarettes.
That’s probably a long ways away, but it’s possible.
Maybe PMI really does believe in this new message and this marketing strategy is just the seed that starts them on the process of reaching their end goal.
They are asking that for any agencies interested in joining their cause, to contact Marian Salzman at [email protected]
What do you all think about this?
Do you think Philip Morris is trying to do the right thing? Do you think they really care?
Or maybe this is just PMI looking towards the future and realizing that cigarettes are a dying market and they need to make a shift to stay in business. And if that’s the case, does it really matter, since either way it will be better for the well-being of the world?