Hartland, Wisconsin Government Acts to Protect Vaping

In what I believe to be the first time this has ever happened in the vape industry, a local government is actually actively trying to protect the vape industry within their jurisdiction.

Village of Hartland, a suburb of Milwaukee, Wisconsin, is home to the well-known e-juice manufacturing company, Johnson Creek Enterprises. Johnson Creek is currently in danger of being shut down due to the FDA regulations that were passed last year.

One of the requirements of the FDA’s deeming regulations is that all tobacco products must be submitted to the FDA with a pre-market tobacco application (PMTA). Since the deeming regulations classified vape products as tobacco, this means that all vape products need to go through the PMTA process, including individual mods, atomizers, and e-juices.

In Johnson Creek’s case, the issue here is e-juice. With e-juices, every variation is considered a different product in the eyes of the FDA.

Let’s take a bottle of Guilty Pleasure from High Class Vape Co. as an example (because that’s what I’m vaping on as I’m writing this). Guilty Pleasure in 15ml and 60ml are two different products. And each nicotine strength is also another product. If each bottle size comes in 0, 3, 6, and 12 mg of nicotine, that’s four different products in each size. Just one flavor in this example can be considered eight different products!

Johnson Creek makes more than 200 different e-liquids, many of which are rebranded for other e-juice companies.

Each PMTA is estimated to cost around $1 million dollars to complete, which would cost Johnson Creek at least $200 million dollars. That would put them out of business and would result in all 50 employees jobs to be lost.

According to Lake Country Now, in a hearing with the village board, Johnson Creek asked for support to keep their business open and the board voted to help.

This appears to be very realistic possibility. According to Linda Hansen of The Electronic Vaping Coalition of America, there are federal laws that allow local governments to interfere with federal laws when those laws negatively impact businesses within the local government.

This is such a smart way of protecting the vape industry. I hope more local governments follow suit.

1 thought on “Hartland, Wisconsin Government Acts to Protect Vaping”

  1. Hey great video about Johnson Creek ,, I am a Vaper for 6-7 years. And (JC) was my way out of smoking traditional butts. They are a great company , great employees with great products (top shelf) also everything they have is American made That alone says something to me about (JC). Me personally I only smoke their juices- now I am completely out of juice and my pipeline to the vape supply – what are the customers supposed to do with answers to if they will return and continue to sell their juice ? Where is all the products now? Why did they have to shut down so abruptly? A 2hour window 2 close forever?!? To me this doesn’t make any sense reguardless of the FDA ,,.. hopefully someone out there has some sort of a or any answers to where and when and or if they will ever be back out on the market ,..- if that person is reading this please let us know We are impatiently waiting 4 your return!! I encourage anyone to check out there website and watch the video (about us) ..a class act company that was the (founding fathers) of this industry . Thank u for your time Sincerely … a concerned Johnson Creek consumer (John from Boston )


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