There’s been a lot of talk about this one.
Dr. Derek Yach, a well-known healthcare policy analyst and former director of the World Health Organization, has announced the launch of the Foundation for a Smoke-Free World. This new foundation will be taking a new approach to smoking cessation and harm reduction, which an initial funding commitment of $80 million per year for 12 years.
And where is this initial funding coming from?
You’d probably never guess Philip Morris International, one of the largest tobacco companies in the world.